A new anime advertisement for Marukome’s long-selling miso paste will be aired from 6 April 2017 all over Japan. The animated series of commercials started in April 2014. The theme of the new ad is ‘family’.
In the commercial, we see student Kaho and her mother Hisako. During the exams period, Kaho has to study until late in the night. Her mother stays up with her, covering the sleeping Kaho with a blanket. No matter if she is hurt or if she doesn’t feel well, the mother continues to cook dinner for her family every day. She thinks of the quality of the food she is cooking for the family, and that’s why she cooks miso soup. Kaho used to wonder what is so good about that kind of life. When she gets married and is pregnant with her first child, she comes back home for the first time in a long while. She is welcomed with a warm ‘Welcome home.’ While she watches the back of her mother as she’s cooking miso soup, she wonders if she can become as great as her. Maybe she can start by offering her help in making the miso soup.
In the past, many characters have been the focus of the Ryotei no Aji commercials: a son who grows up to be a businessman; two sisters; and a boy and his father. This is the first time the mother is the focus of the story.
The animation company that worked on this commercial is Robot. They won an academy award for Best Animated Short Film in 2008. The background song is by Kotoringo, who also worked on the award-winning anime movie Kono Sekai no Katasumi ni. Two versions were released: one 30-second long version and a 90-second long version. You can enjoy them online before they start airing on TV on 6 April 2017.