Remember that teaser about a collaboration between music producer Porter Robinson and A1-Pictures? The video started streaming last Tuesday and it’s an animated music video for his song SHELTER that he wrote with Madeon.
Robinson was both the scriptwriter and the executive producer with Toshifumi Akai as director. The character design and animation was done by Mehumi Kouno. Sashika Misawa was the VA for the main character Rin.
The music is not exactly my taste, a Daft-Punky electronic pop tune with quite a catchy melody that I felt I’ve listened a thousand times before, but I have to admit that it was not that bad coupled with the video. Shelter is about Rin, a 17-year-old girl who lives her life inside a simulation. Every morning, she wakes only to find herself alone in a world she can manipulate as she wishes through a tablet. There is no one she can talk to; she is the queen and only citizen of her very own cyber-reality. The video ends with Rin learning the reason she is trapped inside the simulation.
Rin’s story is directly connected to our own relationship with technology. Human beings are natural explorers, and in a world where there we are constantly reminded that there is nothing left to explore (which is huge lie) we turn for inspiration in technology: pictures, articles, mobile games. Our perception of the world is governed by our newsfeeds. It’s in our hands to find the explorer inside us and break free from that unnatural connection and create our own worlds we can explore every single day.
Porter Robinson is currently touring North America. You can find more information about his tour schedule on his official website.