A new TV commercial of “Phantom of the kill”, a smartphone game app, is causing a buzz. Its animation was produced by Production I.G, one of the big time anime studio in Japan. The TV commercial has been aired since April 1st and distributed on their official website.
They used one of the most popular Japanese actors, Tatsuya Fujiwara for the voice acting. Fujiwara is known for his roles in various live action movies such as Light Yagami in “Death Note”, Shuuya Nanahara in “Battle Royale”, Kaiji Itou in “Kaiji: Jinsei Gyakuten Game”. He also acted the protagonist Satoru in a currently showing live action movie “Boku dake ga inai machi (Erased)”. He is well known among all the movie fans, manga fans, and anime fans in Japan.
“Phantom of the kill” is distributed as a smartphone game app, a simulation RPG with its concept of “戦略性×ドラマ /Strategy and Drama”, featuring 3D battles and dramatic stories. It also called a huge buzz with its opening movie being directed by the world famous anime and movie director, Mamoru Oshii. The currently airing new TV commercial is a novel as a game app commerical, showing no game scenes at all, and the majority of it is animations produced by Production I.G. Its quality is amazingly high as if it were an anime movie advertisement.
Upon starting this TV commercial airing, they “hijacked” the outdoor ad signs around Shibuya station to show “Phantom of the kill” advertisement from April 1st to 14th. The red color based ad signs are filling the streets of Shibuya station.
On the weekend of April 9th and 10th, they are holding a VR event called “Phantom of the kill – SHOUT ZERO VR” at the Parco Square in Shibuya Koen-dori. It is meant to experience the world of “Phantom of the kill” as VR to enter the ruined Tokyo in the year of 2200, as the premise of the concept film “Phantom of the kill – the rebellion from ZERO -” released on April 1st.
On Friday April 1st, they also started distributing “Truth of the Zero” by でんぱ組.inc (Denpa-gumi. inc.), the theme song for the concept film “Phantom of the kill – the rebellion from ZERO”.
“Phantom of the kill” is currently carrying out their project called “Project Zero” including the above, and will be unveiling the prequels. The animation for these are also produced by Production I.G, originally planned and drafted by Jun Imaizumi (Fuji&gumi Games), and directed by Naoyoshi Shiotani, known for his blockbuster success of “PSYCHO-PASS”. Keep your eyes out on the future development of the game including its stories.
『Phantom of the kill』