Japanese broadcaster NHK has launched a homepage called ’NHK Kyun Katsu Hotline ~Jushin kara Hajimaru Koi~’ (NHK Kyun Hotline ~Start love at the reception~). The hotline was created in response to people who compained that they don’t really know anything about NHK.
To put it simple, this page uses animated characters to answer your questions regarding the broadcasting and the fees.
The four characters represent the programs that NHK is famous for, like the Taiga dramas or the children’s program ‘Uta no Onii-san’ and other educational programs. And they really speak to you! Famous voice actors took the role of the four characters and turned them into unique personalities.
Voicing Maru Taiga and representing the Taiga dramas is Kosuke Toriumi. Makoto Hodou is the cool and smart informational type and voiced by Nobuyuki Hiyama.
The active and cute teacher-like Ikuo Kyou is voiced by Soichiro Hoshi. And finally Junichi Suwabe voices Ryo Jushin, your everyday salaryman that loves everything in this world.
Ryo Jushin is named after their hairstyle. They put hair from one side to the other to cover up their baldness and it looks like a bar-code. His name hints at the infamous NHK license fee (Jushinryou in Japanese).
Once you are on the page, you can choose a character and he will answer your questions or recommend a TV program, tell you about the fees and more. If you want, you can enter your name and it will appear in the text as well. Unfortunately they will not say your name out loud. While flirting with the characters, they answer your questions making you feel like the licence fee will pop up soon… or not?
NHK takes a step into the future and is, for sure, a big topic right now.
‘NHK mad or genius’, ‘NHK created this page to answer the questions many people had, but thanks to this page I understand NHK even less.’ and similar comments came in from users, who doubted the seriousness of NHK.
It is still unclear if this kind of ‘hotline’ will connect with the users, but for now we can say it is ‘hot’.
NHK also released free LINE stamps with the characters, so if you really like them, you can use them.
※The pictures were all taken directly from NHK Kyun Katsu Hotline ~Jushin kara Hajimaru Koi~