Kabane Takes Over Shibuya, Tokyo!
We’ll report the promotion of Kabaneri of the Iron Fortress that took place in Shibuya for two days in detail with some photos!
What, “Kabane” came to Japan? Real “Kabane” Surged Shibuya!
On Sunday afternoon of April 3rd, real “Kabane” appeared around Shibuya station as an event announcement of the promotion of Kabane of the Iron Fortress, which took place at Shibuya station underpass from April 4th. Oh no, “Kabane”, are they going to attack passers-by?! Actually, they handed out tissue packs with announcements about the event and that “Kabane” have taken over Shibuya station underpass!
The promotion was planned to beat hay fever and strengthen the bodies just like “Kabane”!
On top of that, a special video was aired on the four big screens at Shibuya scramble crossing from 14:40 on April 3rd. The special video was made in collaboration with the Japanese morning news program “Mezamashi TV”. The video featured popular anchorpersons from Mezamashi TV, Masaharu Miyake and Yuumim Nagashima. They also announced the special promotion that started on April 4th.
Event Date: April 3, 2016
Event Place: Around Shibuya Station
“Kabane” Took Over the Basement Floor!
“Kabane” came to attack Shibuya in the season of hay fever!?
On the basement floor wall, they placed “Kabane” masks that can be peeled off.
This spring you will turn to a “Kabane” to beat hay fever!
AND more than 100 Kabaneri & 2016 Noitamina anime ads flooded the Shibuya station basement floor!
From April 4th to 10th, “Kabane” masks were placed on the wall of the Shibuya station basement floor just before SHIBUYA 109 to promote the broadcasting of Kabaneri of the Iron Fortress. The masks can be peeled off from the wall to reveal its underneath design.
The masks were designed with the bizarre mouth of the “Kabane”, immortal creatures that the main characters of Kabaneri of the Iron Fortress will fight against.
When you put on this mask, it looks like as if you turned into one of terrifying “Kabane.”
If you have hay fever, put on the “Kabane” mask to fight it off!
At a general store “PickUp RanKing Shibuya Chikamichi” located in the basement floor of the Denentoshi Line Shibuya Station, “Kabane” became the shop manager on April 4th and 7th. They sold collectibles and merchandises of Kabaneri of the Iron Fortress for two days.
4,000 “Kabane” mask placed on the wall.
Wall design at the underpass just before SHIBUYA109
Special video and trailer aired on big screens nearby Shibuya Station & scramble crossing!
All the pillars of SHIBUYA 109 underground passway are taken over by characters from Kabaneri of the Iron Fortress!
Collectibles and merchandises of Kabaneri of the Iron Fortress were sold in “PickUP RanKing Shibuya Chikamichi” located at the basement level of Denentoshi Line Shibuya Station.
TV Anime ‘Kabaneri of the Iron Fortress’
・Fuji TV Noitamina every week on Friday 00:55am, and other stations also
First broadcast will be on April 8th 00:25am.
・Amazon Prime Video, Japan and worldwide
Episode 1: Japan April 7th 00:00am
From Episode 2: Immediately after release in Japan at Friday 02:00am