We spoke to Hiyoshiya about how they came to collaborate with anime, details about how they make their products, why they decided to be involved with traditional crafting, and about their plans for the future.
What was especially impressive was how much concern they put into each product. They have made both anime and traditional crafts into something really cool, yet they have added details that most people probably won’t even realise that they exist.
Also, it’s important to note that they aren’t trying to compete in the market, but are challenging themselves by creating something unique. They are looking objectively at Japanese traditional crafts and create goods that both the creators and the audience can enjoy. By using anime x traditional crafts as an axis, perhaps they can bring new values to the industry.
We are looking forward to see what Hiyoshiya has in store for us in the future in this amazing crossover: Anime x Traditional Crafts!
(After the interview, we took some photos holding a nearby wagasa. The photographer and the craftsman had a very deep conversation about the composition of the photo. 😀 We could feel the fussiness an artisan carries.)