Hello, everyone! This is Ayumi from MANGA.TOKYO!
Are you interested in what otaku in Japan are talking about lately? To bring you with the latest and coolest otaku information, I visited and interviewed BIBI LAB, a Japanese company whose products has been causing a buzz among otaku recently!
BIBI LAB is designing the Sera-Colle (Sailor School Uniform Collection) loungewear and Dame-gi (officially named ‘New Type Wearable Blanket: Winter Lazy Clothes [New Type Kiru Moufu: Fuyu no Dame-gi]’).I got the chance to interview Kawase, a member of BIBI LAB who takes part in the planning of these fashionable and unique items. I got the chance to ask him about the stories behind their product development!
I got the chance to interview Kawase, a member of BIBI LAB who takes part in the planning of these fashionable and unique items. I got the chance to ask him about the stories behind their product development!
Many of their products will be sold overseas soon, so if you live abroad, please look forward to them!
Sera-Colle: The Cute Sailor School Uniforms as Loungewear
BIBI LAB has turned the cute sailor school uniforms into loungewear!
The Sera-Colle loungewear are comfortable clothes that look exactly like a Japanese sailor school uniform! BIBI LAB first released this loungewear in 2016, and its 2017 models are currently on sale.
There are three models in the 2017 collection: the modern JK type (joshi-kousei, which means ‘highschool girl’), the Kogyaru type which looks like the uniform worn by girls in the 90s, and the Ojou-sama type which looks like the uniform for rich young ladies.
Sera-Colle is a sailor school uniform which you can wear as pyjamas! For those of you who have spent your school days wearing a blazer coat or ordinary clothes and have always wanted to wear a sailor school uniform: Now is your chance!
They are very soft and stretchy just like a sweatshirt, and they are designed as a one-piece dress so they will never feel too tight! They look like a sailor school uniform, and act as a comfortable set of pyjamas!
From BIBI LAB Official Website
Ayumi: This uniform is so comfortable to wear! To be honest, before I wore them, I was thinking, ‘Am I going to do a cosplay…?’ However, because they are made from pile fabric and they are so relaxing, I think they are perfect for pajamas.
Kawase: We have designed them as a loungewear, so we tried to make them as comfortable as possible.
Ayumi: Why did you decide to turn a sailor school uniform into loungewear in the first place?
Kawase: The idea came up when we found some posts online. There were so many people who have made posts saying, ‘I’ve always wanted to wear a sailor school uniform, but never got the chance to.’
Nowadays, almost 80% of high school girls wear a blazer coat to school, and only about 10% of girls wear a sailor school uniform. Meanwhile, there are so many anime or movies with characters wearing sailor school uniforms. Therefore, we thought that there must be tons of people out there who wish to wear them, and we decided to turn the uniform into a product.
Ayumi: Do you yourself have a fetish for sailor school uniform…?
Kawase: Out of all school uniforms, I may choose the sailor-type as my favorite, but I don’t have a fetish for them… I don’t think so…
They look like a sailor school uniform and act as comfortable loungewear.
There is also the Sera-Colle: Wearable Blanket Type (Sera-Colle: Kiru Moufu Type). I definitely want one for the winter.
The Secrets to the Lazy Wearable Blankets
As you can see in the photo, the wearable blanket covers up your whole body. According to Kawase, they are very popular among those who love sitting around at home during the cold winter time.
BIBI LAB was especially selective about its materials and how comfortable they are. Wearing the blanket, you can be in a warm paradise wherever you go.
Ayumi: Oh my gosh! The blanket is sooo warm!! And!! Fluffy!!!
Kawase: Indeed, it is! This blanket is designed so that you can bear the coldest season, even below freezing point! We’ve actually experimented in a refrigerator car. I’m sure those people who are sensitive to cold can even bear the winter season in Canada if they wear the blanket with a heat-generating inner shirt!
Ayumi: Wow! You’ve actually experimented!? That’s just incredible. By the way, what are these holes near my ears on the hood?
Kawase: They’re the pigtail holes.
Ayumi: Pigtail holes…?
Kawase: Originally, these blankets were designed in a shape that only shows your eyes when you pull up the front zipper and wear the hood. However, when we were designing the 2017 model, one of the staff members mentioned, ‘Wouldn’t it be cute if the open part would be not for the eyes but for pigtails? Wouldn’t it be perfect for girls?’ That’s how we got this new idea.
Ayumi: Are the pigtail holes necessary?
Kawase: Yes, they are totally necessary, as pigtails are JUSTICE! [in a passionate tone]
Another new aspect of the 2017 model is that the mitten part has a thumb hole so you can easily use your smartphone while wearing the blanket! You can even take selfies!
Ayumi: I see. Nowadays, when buying new gloves or mittens, many people care about whether they would be able to use their smartphones while wearing them. I also agree that many people would want to take selfies while wearing such a cute blanket. Oh, BIBI LAB is so cool! All of your product designs are thoroughly planned out.
The thoroughly designed mitten system
(Next Page: The Products that will Save the World and will Definitely Turn Us into the Ultimately Lazy Loser)