You can now take Aoba Suzukaze from New Game! to work with you and have her support you through the day with the New Game!! necktie. The front looks like a regular tie with stripes, but if you turn it around, Aoba Suzukaze is hidden in the tip and cheers you on: ‘Kyou mo Ichinichi Ganbaruzoi!’ is what she is saying, which translates to ‘Let’s work hard today as well!’. This necktie can be pre-ordered at Comiket 92 between 11-13 August 2017 at the Nijigen Cospa booth (No. 1232) for 4,500 yen (excl. tax).
What do you think of the product? Is it a good idea to produce secret otaku merchandise like this? Do you think hiding it is not necessary and you would rather have Aoba at the front of the tie? Or do you think ties like this should not be used for work at all? We would love to hear your opinion! We asked for the opinion of a few people in our office as well:
Thoughts from editor Kitahata
‘This has to be the invention of the century. It’s really amazing. Just imagine, when you feel bad because something didn’t work out or you are tired during lunch or you are nervous before a presentation, some pressure can be taken off just by looking at the necktie! Especially those who want to hide that they are an anime fan at work can enjoy it. I want this. I really want this. If I worked at an office where neckties are mandatory, I would buy this without doubt.’
Thoughts from writer Martina
‘The tie is really cute and I like how hidden it is. The subtle way of integrating merchandise into everyday life in Japan is amazing and this tie is no exception. While I think the color is not the best for everybody and I think that a variety of characters would be nice, I think this is a nice thing for fans! I personally wouldn’t buy something like this even if I needed to wear ties daily for work, but it is great for those who want to!’
MANGA.TOKYO are currently running a proxy service!
If you are hoping to buy these goods and need some help getting hold of them then let us know! You can find more details here:
Otsukai – A New Service Presented by MANGA.TOKYO