Yowamushi Pedal NEW GENERATION may be about bicycles, but that didn’t stop car manufacturer Subaru from striking a collaboration deal with the popular anime. TOMS, who produces the anime, will create an original animation for a new television commercial.
The connection may seem loose at first, but Subaru has been producing official support cars for major cycle road races, including ‘Japan Cup Cycle Road Race,’ for more than 20 years. Subaru and Yowamushi Pedal share the same goal, to make the road race scene more exciting!
The original anime collaboration commercial will be created by TOMS Entertainment, which also handles the animation production of Yowamushi Pedal NEW GENERATION. The commercial shows Sakamichi Onoda taking out his road bike from Subaru’s LEVORG and then cycling on the hill next to the car.
This commercial will be broadcast from Monday January 30. It is also planned to be released on the official Subaru website and Subaru On-Tube the next day.
TV Anime ‘Yowamushi Pedal NEW GENERATION’