AnimeJapan 2016 was held for two days on March 26th and 27th in 2016. Various companies and organizations presented their booths in the Main Area, and one of them hosted by Lawson had a collaboration project with “Puella Magi Madoka Magica the Movie: Rebellion”, displaying and selling their collaboration merchandise.
The most eye-catching was the character pop signs of “Puella Magi Madoka Magica the Movie: Rebellion”. The five characters were wearing different colors of striped skirts; stripes known for Lawson’s signature uniform.
There was also a vending machine with their images, selling special sets of cafe au lait with 2 tin badges.
At the sales corner, they had pre-sales of collaboration items with “Puella Magi Madoka Magica the Movie: Rebellion” and their new collaboration items with “PriPara”, too.
Business Area: Friday March 25th to Saturday March 26th in 2016
Main Area: Saturday March 26th to Sunday March 27th in 2016
Venue: Tokyo Big Sight
Source : http://animeanime.jp/article/2016/04/03/27855.html