From January 10, Poiful, the Meiji Holdings’ sugar-coated gummy candy, is going to be sold in limited-edition pair packages throughout Japan. They will have rare heart-shaped Poifuls inside. To promote the product, the company released online a ‘lucky Valentine movie’ featuring the legendary voice actor Norio Wakamoto in 10 different roles!
Usually, the heart-shaped Poiful is very rare, and teenage girls have put photos of them on their social media accounts with comments like, ‘I feel so happy’, ‘Something good might happen’, or ‘Is this a chance of romance?’ whenever they have found one in their box. In response, Meiji has decided to sell Poifuls in a limited-edition pair package with heart-shaped poifuls inside to support teenage girls on Valentine’s Day.
Poiful comes in two types: the regular Poiful with four flavors, and Poiful: Drink Mix. In the limited-edition box, the regular Poiful’s raspberry flavor and Poiful:Drink Mix’s soda flavor will be in heart shapes. There will be 9 to 15 heart-shaped Poifuls in a box. How lucky is that!
The package design is very unique, and when you put the pink Poiful box and the blue Poiful: Drink Mix box together, ‘Heart no Poiful-san (Mr. Heart Poiful)’ will appear! Each box has three different facial expressions, so you can make nine face patterns in total! You can enjoy making winking faces or worried faces with your friends and lovers!
In the rare ‘Lucky Screenshot Movie’, Norio Wakamoto, famous for the voice of Anago-san from Sazae-san and Cell from Dragon Ball, is acting as a wide variety of characters: a light-minded producer, a lazy rookie assistant director, a female hairdresser, and ‘Heart no Poiful-san’. It is an all-Wakamoto movie!
On top of this, it is said that if you take a screenshot of the word ‘LOVE’ in the movie, your love might reach to your crush! In order to watch the ‘Lucky Screenshot Movie’, you need to find the secret password from ‘Poiful-san no Hint Movie (Mr. Poiful’s Hint Movie)’ or on the heart-pair package, and look it up on google. You can also watch the movie on the ‘Heart Poiful Campaign Website’ using the secret password.
Comments by Norio Wakamoto
Q1: Did you enjoy acting ten characters?
A: I got pretty sweaty, but it was satisfying. I had fun.
Q2: If you got another chance to play ten characters, would you take the offer?
A: I might not [laugh], but I’ll think about it if the chance comes.
Q3: Which character was your favorite?
A: My favorite character was Heart no Poiful-san (Mr.Heart Poiful). I like the side-story that he’s been performing for a long time, and he used to be an actor at a small theatre when he was young.
Q4: What would you do if you find a heart-shaped Poiful?
A: I’ll quickly eat it up. I won’t show it to anyone.
Q5: The ‘Love-Blossoming Lucky Screenshot Movie’ is for teenage girls who are in love. Did you believe in lucky charms or prayers to fulfill your love when you were a student?
A: I didn’t really know any.
Q6: Connecting to the sweet-and-sour flavor of Poiful, please tell us your sweet-and-sour love episode.
A: Well, when I was a student, I was the man’s man type…
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