The anime movie Koe no Katachi was released in September 17 and has so far generated over 1.9 billion yen. It’s now in its sixth week and the number of spectators as of October 23 have exceeded 1,464,305. These numbers were achieved despite the movie’s relatively small-scale release (120 movie theaters in Japan).
To commemorate this great success, the production decided to give 35mm films as a bonus item to visitors watching the movie in its third week. Bonus items are becoming increasingly common in Japan. Since most of the times these items are considered unique and rare, people see them as a good incentive to visit the movie for the second or even the third time.
The movie has been created by Kyoto Animation under the direction of director Naoko Yamada who has won the Outstanding Performance award of Japan Acade with the movie K-ON!
The story begins with the fateful encounter between the lone protagonist Shoya Ishida and the heroine Shoko Nishimiya who grew apart with Shoya during their elementary school days. The protagonist Shoya’s earnest endeavor to regain the lost time while connecting with his classmates has cause great sympathy among all generations.
Koe no Katachi is originally an award-winning shonen manga by Yoshitoki Oima. It has won the first place in the competition Takarajima ‘Kono Manga ga Sugoi! 2015’ and has received the New Creator prize at the 19th Tezuka Osamu Cultural.
Koe no Katachi
source : http://animeanime.jp/article/2016/10/25/31053.html