Cygames announced at the Production Cross Talk of AnimeJapan that they had established an anime production studio
They held a talk with invited guests on a prepared special stage at the booth of Cygames at AnimeJapan 2016. On the 26th of March, they held the ‘Anime Production Cross Talk – The future of anime creations with Cygames- ‘ and four guests took the platform: Horikawa Kenji from P. A. WORKS, Manabu Otsuka from MAPPA, Yasuyuki Ueda from NBCUniversal Entertainment Japan and Nobuhiro Takenaka from Cygames. They talked about the future of Anime production.
Cygames who manages social games established the anime division in 2015 and earned attention both in and out of the industry. They announced that they were going to establish an anime production studio as a new form of information in the event this time.
Takenaka laid out a goal saying ‘We’ll make our own game PV first.’ and revealed that they were considering their own anime production. He talked about how they will review their anime business form and want to create a good environment that can bring merits to other production companies in the future.
Ueda commented on it saying that ‘It is very fresh how different industries get into anime.’ and gave his words of encouragement saying ‘That is fantastic, because that will lead to activating the industry.’. Horikawa also went along with him and said ‘the anime industry is such a small village, so a daring action will not be born.’. Then, he told Takaneka ‘to develop people’ as his own thought on the subject.
The difficulty of developing people has a lot of parts that can’t be solved by just an individual effort like a schedule and treatment issue. For that reason, companies and organizations have to change it. Those three guests hope that Cygames will mark a new phase in the industry.
There were some topics about the active overseas expansion in recent years. Horikawa looked back at the time when he joined the industry and said ‘When anime became conscious of the overseas market, we couldn’t give the main character a Japanese name and were told not to use Japanese kanji characters on a sign in shops. However, because our predecessors changed the trend, anime became popular with the world as well. He strongly said that ‘we want to produce work that can be accepted internationally but is still something we want to watch’ rather than trying to gauge what those outside Japan think.
Otsuka also voiced his goal saying ‘broadcast work that we are confident about to the world and continue to impress customers’ in the event. It sounds like having a firm philosophy is important in anime production. The event ‘Anime Production Cross Talk’ thrived as the original duration of 40 minutes expanded to over an hour due to visitor questions.
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