On January 24, 2017, the Comic Market Preparations Committee released a PDF document online about the results of their survey that was given to overseas visitors at Comic Market 89 (held in Tokyo in December 2015). The results were first revealed during a lecture held back in March 2, 2016 and they give us a look into overseas fans’ behavior and attitudes.
Naoki Satomi, who works in the public relations section of Comiket, and translator Makoto Daniel Kanemitsu held a lecture for tourism agents called ‘Comike is Getting More Participants from Overseas—Otaku Aim for Tokyo’. The results of the survey for the overseas participants were divided into two parts: The first part was published in the catalog for Comiket 90 (Summer 2016) and the second part was published in the catalog for Comiket 91 (Winter 2016). The survey contents included each country’s access status to the Comiket official website, participation form to Comiket, participation history, participation purpose, and how they got to know about Comiket. The survey also included the purchases they made at the circle and commercial booths. When asked which genres they were interested in, Kantai Collection, Galge, and ‘Anime (others)’ were highly-ranked by male survey participants. Touken Ranbu, Jump (ball games), ‘Original BL,’ ‘Jump (others),’ ‘Anime (others)’ and ‘Fan Circle (Shonen)’ were highly-ranked by female survey participants. Popular genres in Japan quickly become popular overseas as well, and it seems like doujinshi is no exception.
The second half of the survey included what kind of contents in Japan participants were interested in, places other than Comiket that participants visited during their stay in Japan, and participants’ opinions and thoughts about tourism in Tokyo.
This survey is very important and helpful for the industry. It can use the numbers to improve the services they offer to anime fans and the quality of the medium in general.