A comprehensive anime event ‘AnimeJapan 2016’ will take place at Tokyo Big Sight for three days from March 25th to 27th in 2016.
On 25th and 26th, the ‘Business Area’ will be held. On 27th, an event named ‘Family Anime Festa 2016’ will be held to entertain kids, in addition to the exhibitions and stage events in the ‘Main Area’. The three-day event will cover all aspects of anime.
‘Anime! Anime!’ held consecutive interviews with the hosting staff to explore the fascination of AnimeJapan 2016. In the fourth interview, we asked Mr. Kota Kitamura (Pierrot Co., Ltd.), who is one of the executive committee members, about the ‘Creation Area’ providing exhibitions featuring anime production.
AnimeJapan, which has implemented measures for focusing on “creators”, will set up a ‘Creation Area’ in the Main Area this year. As for the reasons for creating the independent area, Mr. Kitamura said, “Though a lot of visitors will come to see the entertainment such as the exhibitions and the stages, we would like them to be also interested in the topic “creating animes”. So we intend to attract more persons to anime creation by gathering exhibitions focusing on creators in one place.”
Next, he explained the three measures implemented in the area: The ‘Creation Stage’ where creators who are active in the front line deliver lectures; ‘Production Works Gallery’ exhibiting anime production works in a gallery style; and ‘Career Counseling Service’ for the youths aiming to enter the anime industry.
We asked him about the concept of the Creation Area. Mr. Kitamura answered: “The concept is called ‘Adore Anime Creation’. Now, a lot of people might have a negative image about the anime industry such as ‘tough work’ and ‘hand-to-mouth life’. But, many animes are created in a year, and these works are supported by the creators in the workplace. We aim to build an area conveying the attraction and excellence of the anime production.”
Then, how do they actually attract people to the anime creation? Kitamura said that the measure for that purpose is the ‘Production Works Gallery’. He said positively: “Last year we provided a planned exhibition introducing the entire processes required until the completion of an anime named ‘Gandamu G no Rekongisuta’ (‘Gundam Reconguista in G’). This year we will focus on individual creators rather than anime works. We will feature ‘drawing’ and ‘art’ and exhibit actual works in a gallery style.”
In addition, they will set up a ‘Career Counseling Service’ for the “future creators” aiming to enter the anime industry. “The persons who have become interested in the creation of anime should then wonder ‘how they can enter the anime industry’. Such persons can receive a career consultation from representatives of vocational schools having a department of animation or industry participants,” said Kitamura.
Finally, Mr. Kitamura concluded: ” Though AnimeJapan 2016 is full of entertainment elements, we would like the visitors to come to the Creation Area to know about the fun of creating animes in addition to just watching animes.”