“Eat, the wave of shrimps (食え、桜小えびのウェーブ)”
In “Ajin: Demi-Human Part 1: Impulse”, the first in the trilogy of anime films, the protagonist Kei Nagai became the subject of a manhunt by the Ajin Control Commission as the third ajin/demi-human in Japan.
In “Ajin: Demi-Human Part 2: Collision”, his fugitive survival is an important highlight. One of the places he dropped by is a famous stand-up Soba noodle franchise shop in Japan, “Nadai Fuji Soba”, which was brought in this unusual tie-up campaign!
While they offer their popular seasonal limited specialty, “Fried Sakura-Koebi (Sakura shrimp) Soba” during the campaign weeks, they are decorating up with the original posters and tapestries at their 111 shops spread in Japan.
Instead of the original tag line of the film ad, “-Here it comes, the wave of carnage”, it is promoted under the line “-Eat, the wave of shrimps”!
The tie-up sales campaign is going to run from Friday April 22nd to Thursday May 19th.
The franchise is widespread in Japan and available in many areas including Tokyo, Kyoto, and Osaka. Please check it out when you visit Japan!
The anime film trilogy Part 2 “Ajin: Shoutotsu (Collision)”
3-week limited release from Friday May 6th to Thursday May 26th
Distributed by: 東宝映像事業部 Toho Co., Ltd. Motion Picture Department