Voice actress Yui Ogura will collaborate with Kentucky Fried Chicken (KFC) for a mini-drama airing on the Anime 24 channel of the internet TV station, AbemaTV. A special website was opened on 11 April 2017. (外部リンク）
The first broadcast of the three-minute show was called ‘Kentucky What if Theater ‘What if Yui Ogura…’ and aired on 13 April 2017, 22:57 – 23:00. The show is broadcast every Thursday at the same time and there will be six broadcasts in total.
Ogura is playing six characters related to KFC’s products. According to the press release, it is ‘as if she is talking with the viewers’ and ‘you can enjoy special time together, just the two of you.’
We have the titles for all six broadcasts. They include ‘Cool Home Tutor,’ ‘Unwelcoming Secretary,’ and ‘Boneless Wife.’ Yui Ogura will play many roles.
There is also a campaign where you can win goods signed by Yui Ogura by sending the show’s keyword to KFC’s official LINE account.
【Additional notes: 14 April 2017, 0:45】The broadcast of the first episode was uploaded to the Kentucky Fried Chicken Official Youtube channel. The theme was ‘a girl who likes the usual.’ Here it is!
— ケンタッキーフライドチキン (@KFC_jp) April 6, 2017
The tweet from the official KFC Twitter account racked up more than 3000 retweets.
When you look at the replies to the tweet, there were voices such as ‘I will eat KFC three times a day!’, and, ‘I want to become a shareholder at KFC!’ There was a great ripple effect created from the campaign.
When you actually look at the stocks, on the 7th and after the notice, stocks actually showed an upwards trend but have once again calmed down. Upon researching the shareholders, at the time of writing (April 11, 13:11) KFC Holdings Co. Ltd’s stock price was ¥1,926. Since the trading unit is 100 stocks, you would need at least ¥192,600.
If you own 100 – 299 stocks, you can receive a ¥500 coupon every half-period. The value of the coupon increases with the number of stocks owned.（外部リンク）
There have been other collaborations between the restaurant industry and voice actors, such as Ayana Taketasu × Yoshinoya, and Nana Mizuki × Nakau. The original drama, sponsored solely by AbemaTV, is Ogura’s first collaboration. If successful, it could widen the industry areas in which voice actors can be active in.
To KFC, Yui Ogura is the ‘Goddess of Victory’ for their sales and stocks. We hope for the reaction, ‘Well, she’s already a goddess.’