With the release of the anime movie Sword Art Online -Ordinal Scale– on February 18, SAO is celebrating with a very interesting collaboration with traditional Japanese craft makers. Various craft makers will produce handmade goods connected to SAO under the name ‘Sword Art Traditional.’
One of the collaboration partners is the glass manufacturer Edo Kiriko. The company was founded in Oodenmacho in Edo in 1834. It will produce a crystal glass in simple black with a crossed-sword design will cost JPY 21,000.
There will also be a book cover made of the famous black silk from Kyoto. Kyoukuromontsukizou first established their craft in the 17th century. The black silk was a favorite of the samurai class in the Edo period and in the Meiji period. The embroidered silk was used to make Hakama, which was a kind of formal clothing.
The nail clippers, made with Wakayama’s traditional Kishu lacquer, will cost JPY 5,400. The Kishu lacquer is currently expanding in many fields. These products will be decorated with an illustration of the main character, Kirito.
The definite trait of this collaboration is that the products are simple and can be used in your daily life. Like the mug and saucer made of Satsuma ware from Kagoshima or the paper knife made out of Takaoka copper.
On the other side, there will be many products that will focus on the characters, like the traditional Japanese kokeshi dolls based on Kirito and Asuna.
This is also the first time that an anime collaborates with a Japanese folding screen manufacturer!
A fan producer from Kyoto is also taking part in the collaboration. The fans will be sold with Kirito on one side and Asuna on the other, so both sides will have an illustration of the original work on it. Since it will start getting warmer soon, it is a good investment for the hot summer.
Since last year, collaborations between traditional goods and anime has been increasing. The goods might not be sold everywhere, but they are very interesting because of their high quality. MANGA.TOKYO has reported on this kind of collaborations before. We held an interesting interview with a Japanese traditional paper umbrellas (wagasa) craftsman who uses anime designs. You can find the full interview here:
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