Our female employees who came across Hatsune Miku when they were students have formed the “Felissimo Women, Miku Division” which works on Hatsune Miku inspired fashion pieces. Great care goes into these pieces, emphasizing an always-wearable, mature yet cute look for those who still hold that fondness for Miku through adulthood.
On this occasion, Felissimo has created accessories, umbrellas, one-pieces, pouches, and other commodities based on a “Miku Sweets” theme.
In 2015, the “Hatsune Miku: Mousou Festival” Project, a joint project between Felissimo and piapro was put into operation, and from there, the “Felissimo Women, Miku Division” was formed. From sentiments like “wanting to spend every day with Miku” and “having people to empathise with,” the division develops goods with consideration for the adults who to this day have a fondness for Miku. “A life with Miku” in mind, the pieces are appropriate for many occasions, and have a mature but cute look. The collaboration theme this time is “Miku Sweets,” creating items that expand upon a meeting of the beloved Hatsune Miku and cute sweets.
Felissimo’s “Japanese pop culture project.” With its slogan “Happy days and more ‘love!’,” it sells signature items from collaborations with Idol groups, movies, anime and manga, music and more. Sukiyaki has also designed a clothing line based on themes like “fairy tales all over the world” and “Alice” where customers “can be heroines” every day. Expressing cuteness as their forte and making use of their superior ability to plan merchandise, Felissimo tickles the fancy of young women, proposing fashionable items that haven’t existed before.
Hatsune Miku is “software” developed by Crypton Future Media, Inc. that allows you to create melodies and lyrics to make songs that anyone can sing. “Hatsune Miku” became an instant internet sensation, with the masses uploading music that they had made with this software.
“Hatsune Miku” has also attracted much attention as a personality, a virtual singer active in areas including live music performances and promotional goods, whose popularity has spread worldwide.
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