Capsule Toy Sales Corner for “Otona Joshi (Adult Girl)” Market Launched in Kansai Area! “Brilliant Capsule in Namba Marui
Brilliant Capsule, which is a corner for selling capsule toys (Gashapon R), targeting the women in their twenties and thirties, will be open at Namba Marui during a limited period from March 31st (Thursday) to April 13th (Wednesday) in 2016.
An example of articles for sale:
“Pretty Guardian Sailor Moon Makeup Beauty Mirror 2”: 300 yen each including tax of 8%
■ What is “Brilliant Capsule”?
“Brilliant Capsule” is a corner for selling popular Gashapon R goods to the fashionable females called “otona joshi (adult girls)” who are in their twenties and thirties and fond of kawaii (cute) things. The articles for sale are character goods featuring hit anime and manga loved by “otona joshi” and Bandai’s original goods using cats, dogs, or other animals as the motif. With a theme of “Otona Joshi Elegant (Adult Girl Elegant)”, the corner features a space or ‘world’ created to be easily accessible for the women unfamiliar with Gashapon capsule toys. Specifically, the automatic vending machines for selling Gashapon are decorated to match the preferenes of “otona joshi (adult girls)” by using off-white and gold as the base colors. Such corners are scheduled to open at various locations in the future.
■ Each of the past three corners was a great success!
“Brilliant Capsule” has taken place four times at a building filled with fashion stores in the Tokyo metropolitan area since March, 2015. Every corner ended prosperously. Most of the visitors were 23 to 25 years old in the target range. New customers who had never bought capsule toys accounted for more than 40% of the entire visitors. The challenges expanded the possibility of developing the “otona joshi” market at new locations.
Breakdown of “Brilliant Capsule” in Namba Marui
◆ Corner Name : Brilliant Capsule
◆ Period of Installation : March 31st (Thu) to April 13th (Wed); 11:00 to 20:30
* Open until 20:00 on Sundays and holidays
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